Davoodi by Friends – A tribute to life, fashion and friends
The Davoodi by Friends collections is an interpretation of the fashion from late sixties and early seventies; a dream of playfulness and rebirth in the sign of sustainability. The garments have, in spite of their own strong identity, a strive for new and bold combinations and for individual compositions in colour and shape.
DBF clothing brand was created in 2008 and had 4 retailers. My role in DBF was as the creative director that handled design, PR and overall brand identity.