I supervise and unify the visual vision of your brand. Directing the overall appearance and how it communicates, stimulates and appeals to a target audience.

Brand development, analysis and planning of the brand position in the market. Developing a good relationship with the target market and consumers is essential.


The catalyst in the development of who I am today, came when I eight years old moved from Iran to Sweden. It was a brand new start, something that required flexibility and openness.
My aesthetic sense came early with determined taste, wild imagination and strong interest in color and form. I always liked school, but not the studies. The layup never suited me, too static and unidirectional. That said, I never lacked the drive. Rather, it has always been a bit of my signature; my desire to constantly develop, test, and shift expression. To not be afraid to break habits and norms.


Project to highlight street art by Swedish female artists. Gallery is available at #ArtMadeThis → Visit

Founder, Branding, Headhunting, PR


A store with a unique mix of brands like: Dries van Noten, Maison Margiela, Helmut Lang, COMME des GARÇONS et al.

Founder, CD, Branding, PR